December 2008N e w s l e t t e r Volume 2
In this Issue
 
Marketing Activities

Join us to explore the new dimensions in the telematics world at the upcoming
CeBIT 3 - 8 March 2009 Hannover, Germany

Visit us in booth no. G34/1, hall14

Message from our General Manager
Dear Friends, 

Welcome to the Pointer Telocation newsletter for the 4th Quarter of 2008.

Pointer Telocation has had a very good year. We are closing the year in a very strong position - led by the growth of our products division Cellocator, which you can read in more detail later in the newsletter, but also from an operational perspective, we have been able to develop enough to grow, yet still fulfill the diverse needs of our customers.

At the start of the year, we saw the successful merger between Cellocator and Pointer Telocation, a merger that belongs right at the top of the list of our successes. The merger went smoothly, overcoming every possible challenge that it faced. Combining the SVR and Fleet service expertise of Pointer Telocation with the incredibly innovative GPS/GPRS-based products of Cellocator, the merger has strengthened everyone involved. 


For a full article, please click here>>

Support Portal

Pointer Telocation is constantly looking for ways to improve its service to our partners; therefore, we put in place a dedicated Support Portal which allows our partners to open cases (problem reports, requests etc..), track the cases & view their history.

For link to our Support Portal, please click here>>

Strategy Marketing Overview:
Fastening the Fuel Belt

 With the current global financial crisis, companies large and small are looking for various ways to cut costs. Fuel expenses are a significant portion of any fleet manager’s budget, and the benefits of tracking units are one way to keep the bills low. Monitoring dozens, hundreds or thousands, of trucks or other vehicles presents many challenges, fleet managers have to find methods to best meet the challenge at hand, and GPS-based tracking technology, used for a variety of functions in the industry, is a valuable tool.

For a full article, please click here>>

Expert Opinion:
Cellocator™ CelloTrack
GPS tracking units are not limited only to fleet management or roadside assistance. The technology can be use to track mobile assets as well.

The Cellocator™ CelloTrack is a  standalone tracking device for complete fixed and mobile, powerless and powered asset tracking, aimed at asset management, inventory control, loss prevention and security. Equipped by a long-life lithium polymer battery, the unit allows up to three years a power-independent operation.


For full article, please click here>>
What's New?
Temperature Sensor 

In order to enable our partners to address the refrigerated-tracking industry, Pointer Telocation is releasing a new temperature sensor that allows monitoring cooled compartments utilizing the Compact's analog input. The sensor allows measuring temperatures in the range of -50C to 70C. It directly connects to the analog input of any of Cellocator's Compact units. No extra calibration is needed and energy consumption is low.

Pointer is offering one free temperature sensor per partner.  To learn more on this product on how you can be eligible to get your gift, please click here>>

Free Temperature Sensor! 

CelloTrack - Asset Tracker 
Designed for outdoor use, the asset tracker enables service-providers to track trailers, containers and any other asset without using a constant power source. Its internal battery and advanced current consumption policies enable the CelloTrack™ with nearly three years of operational life time before it needs to be recharged!

Easy installation, programmable state machine and embedded motion sensor are bundled with Cellocator's standard core functionalities to introduce an unrivaled asset tracking solution.

The CelloTrack product is officially released and available for orders.

For more information, click here >>


 
Coming Up Soon 
Firmware 28 
The new version of the Compact firmware introduces many innovations and improvements.

A central new feature is the integration with Garmin's in-car satellite navigation systems. The integration allows for bi-directional, visual communication between a control center and the driver, with the driver receiving text messages and reacting to them. The integration also allows an application to introduce task management features. Drivers can be presented with a list of destinations to which they respond by acquiring a job and reporting termination.

In addition and among others, version 28 features the following:

- On-board driver management. The unit manages a list of up to 30 authorized drivers.
- Versatile geofences that allow the unit to warn drivers when they enter a particular geographic area.
- Tracking Garage Mode entry/exit events, go/halt events

- Automatic GSM band sensing and GPRS authentication sensing.
- Secure SIM cards
- Improved triggering mechanism for CAN-originated events
- Sophisticated LED patterns that provide additional visual cues.
- Enhanced tracking that adapts the transmission frequency to the speed of vehicle.
- Cell ID (tower ID), Received Signal Strength Indication (RSSI), improved battery management.
- Supporting of 2 analogue inputs according to the HW specifications

To learn more about this product, please click here

Garmin Integration 

Pointer's Cellocator units are integrating with Garmin in-car satellite navigation systems to deliver enhanced driver-side capabilities in two main areas: Communication capabilities and navigational help and control. Communication-wise the integration allows for bi-directional, visual communication between a control center and the driver, with the driver receiving text messages and reacting to them. In the area of navigation, the integration allows an application to introduce task management features. Drivers can be presented with a list of destinations to which they respond by acquiring a job and reporting termination.

For more information, please click here>>

For supporting document, click here

Hands-Free Assistance 

Pointer Telocation Hands-Free Assistance allows you to make and receive calls while you are driving, at the touch of a button.

In today's demanding and growing market, the hands-free plays an important role in telematics. Businesses on the move are becoming everyday more aware of the demand for higher performance in-car communication and audio systems.

You will enjoy…
- Direct voice link to the cabin without providing each driver 
  a cellular phone
- Communication cost reduction
- Easy management of the track
- Eliminate dropped calls
- Excellent voice quality

 
 
Pointer Telocation and Partners
In The News
  • CeBIT March 3-8, 2009
    Hannover, Germany

    You are invited to be our guest and join us to explore the new dimensions in the telematics world at the upcoming CeBIT exhibition. Pointer Telocation Ltd. will be showing our latest products and we will be happy to answer all your enquiries.

    The exhibition is from the 3rd to 8th of March 2008 in Hannover, Germany.

    Please click here and contact our sales rep. to reserve your time and visit us at booth no. G34/1, hall 14 during the exhibition.
 
Support Documents

We believe in continued service to our valued partners.
Below are links to our modified, updated or new documentation:

CelloTrack Brochure
CelloTrack Release Notes
Version 1.2
CelloTrack Quick Start Guide
Version 1.1
CelloTrack27d Advanced

CelloTack 27d Novice

We have a new RMA plan in place, if you have not received a copy, please click here and one of our sales rep. will contact you.
 
 
We hope you enjoyed reading our December Issue Newsletter

If you have any success stories that you would like us to publish, queries, comments and suggestions, please contact judithj@pointer.com
 
 
For more information about Pointer Telocation, visit us at: www.pointer.com
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