Opening Statement from Israel Ronn, General Manager of Cellocator Products Division, Pointer Telocation Dear Friends, Welcome to the Pointer Telocation newsletter for the 1st Quarter of 2009. ‎ As the world’s news headlines continue to be dominated by sour financial news, ‎companies more than ever are looking for numerous ways to reduce costs. This presents ‎a unique opportunity for providers of telematics products and services, to reach out to ‎struggling companies, wherever they may be located, with a clear message – that tracking ‎technology can save money while at the same time maximizing operational efficiency. ‎That the money that companies can invest should be delegated for securing top value, ‎which our industry can surely provide. We have seen a similar mindset among our ‎partners, and Cellocator will give full application support to such acts taken to reach out ‎to companies looking to reduce costs through tracking technology.‎ Pointer’s Cellocator division continues to work closely with our partners around the ‎world to supply the latest technology and address customer need. Looking back on the ‎final quarter of 2008, Pointer Telocation continued to grow, penetrating new markets. ‎The Cellocator division also announced the launch of a series of new products for the ‎fleet management and asset tracking industries. With Cellocator now active in Eastern ‎Europe, Russia, and Latin America, our global reach has been extended, with over ‎‎500,000 units being installed worldwide. New product announcements included an ‎integration with Garmin GPS navigation systems which provides enhanced two-way ‎communication and increased navigation capabilities, a temperature sensor to address the ‎needs of the multi-billion dollar refrigerated items industry, the Cellocator Handsfree ‎which provides drivers a voice in times of distress, and the launch of the Cellocator ‎Cellotrack, a state-of-the-art asset tracking device to monitor cargo in transport in order ‎to prevent theft and ease logistical management. The Cellotrack is one of central ‎products in Pointer entering new markets in the past several months. Along with other ‎Cellocator products, the Cellotrack received great attention at the recent CeBIT 2009 ‎conference in Germany, a highlight of the year for Pointer and an opportunity to meet ‎with our partners and industry analysts and journalists. ‎ We are looking forward to continue operating closely with our partners, for whom we ‎express great appreciation for their endless creativity and innovation, especially in these ‎difficult economic times. We are sure that close cooperation will lead us to only further ‎and greater achievements. ‎ Sincerely,‎ Israel Ronn General Manager, Cellocator Division Pointer Telocation