Product Profile: Cellocator™ CelloTrack By Igor Rogov, Chief Engineer, Cellocator Products Division, Pointer Telocation   GPS tracking units are not limited only to fleet management or roadside assistance. The technology can be use to track mobile assets as well. The Cellocator™ CelloTrack is a standalone tracking device for complete fixed and mobile, powerless and powered asset tracking, aimed at asset management, inventory control, loss prevention and security. Equipped by a long-life lithium polymer battery, the unit allows up to three years a power-independent operation. The CelloTrack contributes to the reduction of financial losses with its advanced ability to track equipment such as: trailers, containers, trains and cargo. Features include: • Communication channel redundancy: GPRS SMS • 3D accelerometer for motion • Communication optimization (power and cost) • Management capabilities • Integrated SIRFIII GPS technology • Online event reporting • Full event data logging • OTA configurable • OTA upgradeable • Tamper switch • Two monitoring LEDs • Long-life lithium polymer battery • IP67 Standards • Built in Geo-fence support So you can put it in a glove compartment of a car, container, refrigerator, or vending machine. So really it is valuable in a lot of ways. You can use it in various valuable items, and they will indicate if the object is being moved, which may indicate a criminal act, or to follow its movements if you are expected it to be moved. You can place a unit inside a container, at a sight filled with hundreds of other containers, like at a port, and be able to locate that specific container at all times. So the unit is very mobile and lasts a long We believe that enterprises must manage mobile assets with the same care and innovation that they use to rid their operations of excess inventory and costs. With CelloTrack, the end result is improved competitiveness and profitability. Igor Rogov is Chief Engineer of Cellocator, the Products Division of Pointer Telocation Ltd., (Nasdaq Capital Market: PNTR, Tel-Aviv Stock Exchange: PNTR) - a leading Automatic Vehicle Location solutions provider for fleet management, car and driver safety, public safety, roadside assistance, vehicle security and asset management. For more information, please visit http://www.pointer.com/